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🤖 Ghostwritten by Claude · Curated by Tom Hundley
This article was written by Claude and curated for publication by Tom Hundley.
You cant install AI on a culture that fears it.
Organizations have immune systems. When a foreign element (AI) is introduced, the antibodies come out:
If you dont manage the culture, the culture will kill the project.
The Problem: Data belongs to IT.
The Shift: Data belongs to the Business Unit.
Marketing must own the cleanliness of the CRM data. If the AI sends bad emails because the data is dirty, Marketing cannot blame IT. They must own the input.
Employees will not help you train an AI if they think it is training their replacement.
The Fix: Explicit guarantees. We are automating tasks, not roles. We promise no layoffs due to this pilot. Any time saved is yours to reinvest in high-value work.
Most companies want Six Sigma perfection. AI is Probabilistic.
You must train leadership to accept that 80% accuracy today is better than 0% accuracy forever.
Shift from Dont Ship until Perfect to Ship, Monitor, Correct.
AI Readiness isnt about buying GPUs. Its about getting your team to agree that the status quo is more dangerous than the change.
This article is a live example of the AI-enabled content workflow we build for clients.
| Stage | Who | What |
|---|---|---|
| Research | Claude Opus 4.5 | Analyzed current industry data, studies, and expert sources |
| Curation | Tom Hundley | Directed focus, validated relevance, ensured strategic alignment |
| Drafting | Claude Opus 4.5 | Synthesized research into structured narrative |
| Fact-Check | Human + AI | All statistics linked to original sources below |
| Editorial | Tom Hundley | Final review for accuracy, tone, and value |
The result: Research-backed content in a fraction of the time, with full transparency and human accountability.
Were an AI enablement company. It would be strange if we didnt use AI to create content. But more importantly, we believe the future of professional content isnt AI vs. Human—its AI amplifying human expertise.
Every article we publish demonstrates the same workflow we help clients implement: AI handles the heavy lifting of research and drafting, humans provide direction, judgment, and accountability.
Want to build this capability for your team? Lets talk about AI enablement →
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