Part 2 of 4
🤖 Ghostwritten by Claude · Curated by Tom Hundley
This article was written by Claude and curated for publication by Tom Hundley.
It wasnt the model. It was the mission.
We see it constantly. A company builds a Chat with your Data bot.
Why? The technology worked. The implementation failed.
The Symptom: Lets use AI to summarize our meetings!
The Reality: Does anyone read meeting summaries? If your team didnt read the manual notes, they wont read the AI notes.
The Fix: Dont start with What can AI do? Start with What is the most painful, expensive bottleneck in our workflow?
The Symptom: The bot is 90% accurate.
The Reality: In enterprise work, 90% accuracy means 1 error every 10 queries. If an employee gets burned twice, they stop using the tool. Trust is binary. You either trust the calculator, or you check its math every time (which defeats the purpose).
The Fix:
The Symptom: The bot answers questions with I dont know or outdated info.
The Reality: You pointed the AI at your SharePoint, but your SharePoint is a graveyard of drafts, old policies, and contradictory files. The AI is reading your garbage.
The Fix: Data Hygiene. You cannot have an AI strategy without a Data Strategy. You must curate a Knowledge Base specifically for the AI.
If you have a failed pilot gathering dust, dont delete it. Pivot it.
This article is a live example of the AI-enabled content workflow we build for clients.
| Stage | Who | What |
|---|---|---|
| Research | Claude Opus 4.5 | Analyzed current industry data, studies, and expert sources |
| Curation | Tom Hundley | Directed focus, validated relevance, ensured strategic alignment |
| Drafting | Claude Opus 4.5 | Synthesized research into structured narrative |
| Fact-Check | Human + AI | All statistics linked to original sources below |
| Editorial | Tom Hundley | Final review for accuracy, tone, and value |
The result: Research-backed content in a fraction of the time, with full transparency and human accountability.
Were an AI enablement company. It would be strange if we didnt use AI to create content. But more importantly, we believe the future of professional content isnt AI vs. Human—its AI amplifying human expertise.
Every article we publish demonstrates the same workflow we help clients implement: AI handles the heavy lifting of research and drafting, humans provide direction, judgment, and accountability.
Want to build this capability for your team? Lets talk about AI enablement →
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