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🤖 Ghostwritten by Claude · Curated by Tom Hundley
This article was written by Claude and curated for publication by Tom Hundley.
The era of the AI Whisperer is over. Welcome to the era of the System Architect.
In 2023, the world went crazy for Prompt Engineering. Companies hired people for six-figure salaries essentially to type carefully worded paragraphs into ChatGPT. The belief was that the magic lay in the phrasing—that if you just found the right incantation (Act as a world-class copywriter...), the model would unlock hidden genius.
It was a necessary phase, but it was a temporary one. As we move into late 2025, relying on Prompt Engineering as a core business skill is like relying on Google Searching as a job title. Its a basic literacy, not a profession.
The new frontier isnt about talking to a chatbot. Its about Orchestrating Agents.
To understand the shift, you have to understand the difference between a Chatbot and an Agent.
You dont prompt an agent swarm. You orchestrate it.
Orchestration is less like writing a letter and more like designing a factory floor. It requires systems thinking, not just linguistic flair.
When we train your internal teams, we dont teach them 10 Best Prompts for Marketing. We teach them to build workflows:
Here is the secret that big tech consultancies wont tell you: It is easier to teach an accountant how to orchestrate AI than it is to teach an AI engineer how to do accounting.
The Orchestrator role requires deep domain knowledge. You need to know what good looks like. You need to know the edge cases of the business process.
Our thesis is simple: Upskilling the accountant wins every time.
This isnt just about efficiency; its about retention. Your best employees are worried. They see AI and wonder if they are obsolete.
By pivoting your strategy from Buying AI to Building Orchestrators, you give them a path forward. You turn the threat into a tool. You tell them: We arent automating you away. We are promoting you to Manager of the Synthetic Workforce.
If your AI strategy relies on your employees getting better at chatting with bots, you have already lost. The models are getting smart enough that the perfect prompt matters less and less.
What matters is the System. The Workflow. The Guardrails.
Dont hire a Prompt Engineer. Build an Orchestrator.
This article is a live example of the AI-enabled content workflow we build for clients.
| Stage | Who | What |
|---|---|---|
| Research | Claude Opus 4.5 | Analyzed current industry data, studies, and expert sources |
| Curation | Tom Hundley | Directed focus, validated relevance, ensured strategic alignment |
| Drafting | Claude Opus 4.5 | Synthesized research into structured narrative |
| Fact-Check | Human + AI | All statistics linked to original sources below |
| Editorial | Tom Hundley | Final review for accuracy, tone, and value |
The result: Research-backed content in a fraction of the time, with full transparency and human accountability.
Were an AI enablement company. It would be strange if we didnt use AI to create content. But more importantly, we believe the future of professional content isnt AI vs. Human—its AI amplifying human expertise.
Every article we publish demonstrates the same workflow we help clients implement: AI handles the heavy lifting of research and drafting, humans provide direction, judgment, and accountability.
Want to build this capability for your team? Lets talk about AI enablement →
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