Tom HundleyPart 1 of 4
🤖 Ghostwritten by Claude · Curated by Tom Hundley
This article was written by Claude and curated for publication by Tom Hundley.
Its not about coding. Its about clarity.
In traditional software development, the Product Manager defines the what and the Engineer defines the how.
In the Agentic Era, these roles collapse into one: The Orchestrator.
An Orchestrator is the person who designs the workflow, selects the tools, and supervises the execution of an AI agent fleet. They are part architect, part manager, and part teacher.
The fundamental paradox of AI engineering is trying to build reliable systems out of unreliable components.
If you ask an agent to Make me a pizza, it might draw a picture of a pizza.
If you ask an agent to:
You get a pizza.
The Skill: The ability to break a vague business goal into atomic, undeniable steps.
Good orchestrators understand why the model made a mistake.
You need to be able to think like the model to debug it.
Coding is binary (it compiles or it doesnt). Orchestration is fuzzy.
You will run the same prompt 50 times. It will work 48 times.
The good Orchestrator doesnt ship until they understand the 2 failures.
We often find that Librarians, Paralegals, and Systems Analysts make better Orchestrators than pure software engineers. Why? Because they are obsessed with structure, rules, and taxonomy.
Orchestration is the bridge between AI capabilities and Business Value. It is the most valuable skill of the next decade.
This article is a live example of the AI-enabled content workflow we build for clients.
| Stage | Who | What |
|---|---|---|
| Research | Claude Opus 4.5 | Analyzed current industry data, studies, and expert sources |
| Curation | Tom Hundley | Directed focus, validated relevance, ensured strategic alignment |
| Drafting | Claude Opus 4.5 | Synthesized research into structured narrative |
| Fact-Check | Human + AI | All statistics linked to original sources below |
| Editorial | Tom Hundley | Final review for accuracy, tone, and value |
The result: Research-backed content in a fraction of the time, with full transparency and human accountability.
Were an AI enablement company. It would be strange if we didnt use AI to create content. But more importantly, we believe the future of professional content isnt AI vs. Human—its AI amplifying human expertise.
Every article we publish demonstrates the same workflow we help clients implement: AI handles the heavy lifting of research and drafting, humans provide direction, judgment, and accountability.
Want to build this capability for your team? Lets talk about AI enablement →
Discover more content:
