CMO Playbook

OpenAI's GPT Image 1.5 and Google's Nano Banana Pro landed weeks apart in December 2025. For the first time, we have two production-ready AI image generators competing at the highest level. Here's what CTOs and CMOs need to know—and why having both options changes everything.

How AI agents are replacing traditional marketing automation with intelligent, adaptive systems—and what CMOs need to know about the shift from rule-based workflows to autonomous campaign management.

How AI transforms customer journey mapping from static diagrams to dynamic, responsive systems—and why 75% of practitioners still struggle with real-time personalization despite massive investments.

A strategic framework for using generative AI in content marketing while maintaining brand integrity—including the governance structures, quality gates, and workflows that separate successful implementations from the 95% that fail.

How AI enables hyper-personalization without being creepy, and why the best personalization strategies prioritize first-party data and customer trust.

How AI transforms multi-touch attribution, enabling CMOs to finally prove marketing ROI with machine learning models that achieve 70-90% accuracy.