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CMO Playbook

Demand generation, brand strategy, and customer acquisition.

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GPT Image 1.5 vs Nano Banana Pro: The AI Image Generation Revolution Is Here

OpenAI's GPT Image 1.5 and Google's Nano Banana Pro landed weeks apart in December 2025. For the first time, we have two production-ready AI image generators competing at the highest level. Here's what CTOs and CMOs need to know—and why having both options changes everything.

Tom Hundley

December 24, 2025

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The AI Roadmap Imperative

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The AI Roadmap Imperative•Part 3/3

The AI Roadmap Imperative: A CMO's Guide to Data-Driven Readiness

69% of CMOs are reworking their data strategies, but only 7% say AI has improved marketing performance. The problem isn't AI—it's the data feeding it.

December 14, 2025

GPT Image 1.5 vs Nano Banana Pro: The AI Image Generation Revolution Is Here

December 24, 2025

From Drip Campaigns to AI Agents: The New Marketing Automation Stack

How AI agents are replacing traditional marketing automation with intelligent, adaptive systems—and what CMOs need to know about the shift from rule-based workflows to autonomous campaign management.

December 13, 2025

Orchestrating the AI-Enhanced Customer Journey

How AI transforms customer journey mapping from static diagrams to dynamic, responsive systems—and why 75% of practitioners still struggle with real-time personalization despite massive investments.

December 13, 2025

AI Content at Scale: A CMO's Framework for Quality and Brand Voice

A strategic framework for using generative AI in content marketing while maintaining brand integrity—including the governance structures, quality gates, and workflows that separate successful implementations from the 95% that fail.

December 13, 2025

The Personalization Paradox: Why More Data Doesn't Mean Better Marketing

How AI enables hyper-personalization without being creepy, and why the best personalization strategies prioritize first-party data and customer trust.

December 13, 2025

Beyond Last-Click: AI Attribution Models That Actually Work

How AI transforms multi-touch attribution, enabling CMOs to finally prove marketing ROI with machine learning models that achieve 70-90% accuracy.

December 13, 2025

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